EFFECT OF BRANDING STRATEGY ON THE MARKETING OF RICE IN BENUE STATE

  • Type: Project
  • Department: Marketing
  • Project ID: MKT0827
  • Access Fee: ₦5,000 ($14)
  • Pages: 45 Pages
  • Format: Microsoft Word
  • Views: 1.1K
  • Report This work

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

The study determine the effect of branding strategy on the marketing of rice in Benue state.

Statement of the Problem

The demand for rice is rising speedily at an estimated rate of 10% per annum (NRDS, 2009), due to population growth and urbanization (Adejumo-Ayibiowu,2010;   Inuwa  et  al.,  2011).  Even   though,  there  is  growing  demand   for   rice  in Nigeria, corresponding increase in supply is lacking thereby leading to persistentdemand - supply gap. Market performance is a reflection of the impact of structureand conduct on product prices, costs, volume and quality of output (Hill, 1997).

Efficient marketing system promotes economic development by encouraging specialization and leading to output enhancement (Olukosi and Isitor, 1990; Turaet  al., 2010).  In various  attempts to provide information on the rice market in Nigeria   and to   recommend appropriate   solutions on how to improve   rice marketing, many scholars have carried out studies on aspects of the performance of rice   marketing   in   the country. However, the scholars' works on the effect   of branding strategy on the marketing of rice in Benue state, Nigeria are still limited.It is on this basis that this study is necessitated to investigate the effect of branding strategy on the marketing of rice in Benue state.


Objectives of the Study

The main objective of this study is to investigate the effect of branding strategyon the marketing of rice in Benue state. 

Other specific objectives of the study are to;

1. determine the effect of product branding strategy on the marketing of rice in Benue state

2. ascertain the effect of retail branding strategy on the marketing of rice in Benue state

3. determine the effect of service branding strategy on the marketing of rice in Benue state

EFFECT OF BRANDING STRATEGY ON THE MARKETING OF RICE IN BENUE STATE
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
  • Type: Project
  • Department: Marketing
  • Project ID: MKT0827
  • Access Fee: ₦5,000 ($14)
  • Pages: 45 Pages
  • Format: Microsoft Word
  • Views: 1.1K
Payment Instruction
Bank payment for Nigerians, Make a payment of ₦ 5,000 to

Bank GTBANK
gtbank
Account Name Obiaks Business Venture
Account Number 0211074565

Bitcoin: Make a payment of 0.0005 to

Bitcoin(Btc)

btc wallet
Copy to clipboard Copy text

500
Leave a comment...

    Details

    Type Project
    Department Marketing
    Project ID MKT0827
    Fee ₦5,000 ($14)
    No of Pages 45 Pages
    Format Microsoft Word

    Related Works

    ABSTRACT The study assessed the role of middlemen in the marketing of paddy rice in Kwande Local Government Area of Benue state. Simple random technique was used to select respondents. 140 copies of questionnaire were administered with the aim of reaching out to 70 rice farmers and 70 middlemen in the four major markets of study area. Frequency... Continue Reading
                                         ABSTRACT The study assessed the role of middlemen in the marketing of paddy rice in Kwande Local Government Area of Benue state. Simple random technique was used to select respondents. 140 copies of questionnaire were administered with the aim of reaching out to 70 rice farmers and 70... Continue Reading
    ABSTRACT The project work is designed to give insight to the effect of branding on product marketing.  This is to enable the reader to appreciate the contributions of branding to business and the successful operation of development of such firms and industries. Branding is essential for advertising effectiveness.  This is because it is branding... Continue Reading
    ABSTRACT An Appraisal of the application of marketing strategy by state Economic Empowerment and Development Strategy (SEEDs) in reducing poverty and unemployment in Enugu state... Continue Reading
    ABSTRACT The project work is designed to give insight to the effect of branding on product marketing. This is to enable the reader to appreciate the contributions of branding to business and the successful operation of development of such firms and industries.... Continue Reading
    INTRODUCTION Prior independence, Nigerian citizens depended much on imported goods especially household products which were made available by the colonial masters and Western Merchants.  Then there were not much local substitute and where there is, they were no match to the imported goods in quality, hence the preference for the foreign products... Continue Reading
    INTRODUCTION Prior independence, Nigerian citizens depended much on imported goods especially household products which were made available by the colonial masters and Western Merchants. Then there were not much local substitute and where there is, they were no match to the imported goods in quality, hence the preference for the foreign products by... Continue Reading
    INTRODUCTION Prior independence, Nigerian citizens depended much on imported goods especially household products which were made available by the colonial masters and Western Merchants. Then there were not much local substitute and where there is, they were no match to the imported goods in quality, hence the preference for the foreign products by... Continue Reading
    ABSTRACT  This research work examined the importance of Branding in the marketing of Unilever products with special reference to Toiletries such as soap and toothpastes.  The study made use of primary and secondary data primary data was sourced from questionnaire and oral interview while secondary data came from textbooks, magazines, newspapers... Continue Reading
    ABSTRACT This research work examined the importance of Branding in the marketing of Unilever products with special reference to Toiletries such as soap and toothpastes. The study made use of primary and secondary data primary data was sourced from questionnaire and oral interview while secondary data came from textbooks, magazines, newspapers and... Continue Reading
    Call Us
    whatsappWhatsApp Us